There is a definite sense here when flying in intra-European business class, I'm being asked to tell the Emperor how lovely his clothes are. If we all play along we can pretend this is ok. Honestly though it isn't. If you are flying long haul and end up in a short haul Business Class cabin, that's fine. However, if you are looking to splash out in order to try Business Class one time, short haul will leave you deeply underwhelmed.