September 9, 2016

REVIEW – Singapore Airlines : Business Class – London to Singapore (B77WN)

I was lucky enough to secure seat 11A which is in the front row of business class, in a 2 row mini cabin of 8 seats in a 1-2-1 configuration, exactly like F. Pre-suites SQ had trouble in differentiating its premium cabins, with the latest product on the 77WN the "problem" returns. Which is why you can understand their drive to eliminate F entirely on the A350.
September 10, 2016

REVIEW – Singapore Airlines : Suites – Singapore to Shanghai (A380)

The cabin itself is the star of the show. In this respect my expectations were truly exceeded. Photos just don't do it justice. Sure, Suites have been around since 2007 so the IFE is a little slow and there are a couple of small scratches on the surfaces. OVerall though the hard product is just spectacular.
September 10, 2016

REVIEW – Singapore Airlines : First Class – Shanghai to Singapore (B77W)

Overall this flight was fantastic. I ate well, drank my fill of Krug, rocked out, slept soundly and got to talk about planes with people who knew what I was talking about  ? The service was next level. Silly good. I felt unbelievably well looked after. I think that once you fly SQ F, it becomes very difficult to review other carriers' F in isolation. Make no mistake, this is the high water level, the benchmark, the apex of passenger service in the airline industry.We talk a lot on FT about aspirational products, if I ran an airline this would be my aspiration: deliver service as good as SQ - because it is the best, bar none.
September 9, 2016

REVIEW – Singapore Airlines : Business Class – London to Singapore (B77WN)

I was lucky enough to secure seat 11A which is in the front row of business class, in a 2 row mini cabin of 8 seats in a 1-2-1 configuration, exactly like F. Pre-suites SQ had trouble in differentiating its premium cabins, with the latest product on the 77WN the "problem" returns. Which is why you can understand their drive to eliminate F entirely on the A350.
September 10, 2016

REVIEW – Singapore Airlines : Suites – Singapore to Shanghai (A380)

The cabin itself is the star of the show. In this respect my expectations were truly exceeded. Photos just don't do it justice. Sure, Suites have been around since 2007 so the IFE is a little slow and there are a couple of small scratches on the surfaces. OVerall though the hard product is just spectacular.
September 10, 2016

REVIEW – Singapore Airlines : First Class – Shanghai to Singapore (B77W)

Overall this flight was fantastic. I ate well, drank my fill of Krug, rocked out, slept soundly and got to talk about planes with people who knew what I was talking about  ? The service was next level. Silly good. I felt unbelievably well looked after. I think that once you fly SQ F, it becomes very difficult to review other carriers' F in isolation. Make no mistake, this is the high water level, the benchmark, the apex of passenger service in the airline industry.We talk a lot on FT about aspirational products, if I ran an airline this would be my aspiration: deliver service as good as SQ - because it is the best, bar none.